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Unified Messaging-Enabled Voice Messaging Drives Adoption in the Enterprise Markets

Unified Messaging-Enabled Voice Messaging Drives Adoption in the Enterprise Markets

PALO ALTO, Calif., Dec. 13 /PRNewswire/ -- Unified messaging (UM) system vendors are gearing up to meet the potential increase in demand as well as combat challenges associated with enhancing voice messaging in the enterprise markets. Vendors are attempting to present a highly verifiable business case to convince customers of the application's benefits and illustrate its benefits when compared to the functions of legacy messaging systems.

New analysis from Frost & Sullivan ( ), North American Enterprise Voice and Unified Messaging Platform Markets, reveals that revenues in this industry totaled $569.1 million in 2004 and can reach $1.21 billion in 2011.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants an overview of the latest analysis of the North American Enterprise Voice and Unified Messaging Platform Markets, then send an e-mail to Mireya Castilla, Corporate Communications, at [email protected] with the following information: your full name, company name, title, telephone number, e-mail address, city, state, and country. We will send you the information via email upon receipt of the above information.

The value proposition offered by UM is that it allows employees to access their e-mail, voicemail, and fax messages from a single interface at any time and from anywhere, thus increasing the productivity of the work force. Therefore, slowly but steadily, customers are becoming convinced about the benefits of upgrading to UM technology from mere voice messaging, to save time and increase revenues.

"UM is a relatively new technology and is slowly getting set to replace the reliable and robust legacy voice messaging (VM) technology," says Frost & Sullivan Research Analyst Krithi Rao.

The path to adoption is being made easy due to the coincidence of a huge rush of replacement of telephony messaging systems that were installed during the 1990s in preparation of the Y2K, and are due for lease termination or are obsolete.

To successfully penetrate the market and attain product maturity, UM vendors are retaining and/or including the prominent features of first- generation messaging systems into their second-generation UM/VM systems to provide a diverse array of capabilities, thus ensuring a smooth migration strategy.

"With UM having a limited target market currently, vendors are learning to increase the value proposition of the solution either by bundling it with a larger enterprise application, or by integrating other capabilities into the UM solution," states Rao.

Enterprise application participants are combining UM capabilities with their core enterprise offerings such as collaboration solutions, and in recent cases, routers. Most messaging vendors bundle automated attendant capabilities at the basic price of the messaging solution. Some vendors bundle access to calendars and schedules as part of the UM solution.

Therefore, bundling, combined with easy migration strategy expect to drive the unified messaging market in the future.

North American Enterprise Voice and Unified Messaging Platform Markets is part of the Enterprise Communication Applications subscription. It evaluates the enterprise voice and unified messaging platform markets in North America, and provides detailed insights into recent developments and trends. The study also discusses the prevailing market drivers and industry challenges and gives an overview of the market revenues and shares. Executive summaries and analyst interviews are available to the press.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit .

North American Enterprise Voice and Unified Messaging Platform Markets 6A11 Contact: Mireya Castilla Corporate Communications - North America P: 210.247.3830 F: 210.348.1003 E: [email protected] Janina Hillgrub Corporate Communications - Europe P: +49 (0) 69 77 0 33 11 F: +49 (0) 69 23 45 66 E: [email protected] Sarah Lourdes Corporate Communications - Asia Pacific P: +603 6204 5878 F: +603 6201 7402 E: [email protected] Sharmin Jassal Corporate Communications - Australia P: +61 2 8247 8900 F: +61 2 9252 8066 E: [email protected]://

Keywords in this release: unified messaging, UM, voice messaging, (VM), North America, e-mail, voice mail, fax, Y2K, routers, research, information, market, trends, technology, service, forecast, market share

Frost & Sullivan

CONTACT: Mireya Castilla, Corporate Communications - North America,
+1-210-247-3830, or fax, +1-210-348-1003, or [email protected] , or
Janina Hillgrub, Corporate Communications - Europe, +49-0-69-77-0-33-11, or
fax, +49-0-69-23-45-66, or [email protected] , or Sarah Lourdes,
Corporate Communications - Asia Pacific, +603-6204-5878, or fax,
+603-6201-7402, or [email protected] , or Sharmin Jassal, Corporate
Communications - Australia, +61-2-8247-8900, or fax, +61-2-9252-8066, or
[email protected] , all of Frost & Sullivan

Web site:

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